Convergence Point Media

Healthcare & Pharma
Media Experts

We are CPM, the industry leading independent media agency delivering specialized media strategy, activation, & measurement for pharma and life sciences. For the past 18 years, CPM has been a critical and trusted media partner for emerging and world class healthcare brands and their creative agencies.

We excel at finding and engaging hard-to-reach healthcare audiences (HCP and DTC), ensuring that messaging and creative resonate with precision. By applying strategic media insights and reporting, we help brands navigate towards success throughout the product lifecycle.

Our processes are born from experience and success. We achieve regulatory compliance without sacrificing marketing results. And when change demands evolution, we rise to the task.

Trusted Leadership

Our experienced team is strategic, creative and nimble.

Marc Benjamin
CEO

Brenda Young,
VP, Client Services

Sarah Lohrenz
Media Director

Melanie Sirota,
Associate Media Director

Customized Solutions Unique To Your Needs

Customized digital media solutions for personalized healthcare brands

Analyze Your Rare Disease Treatment Market & Audience

Efficiently engage and convert niche patient and professional audiences.

Media Strategy & Planning

Efficiently engage and convert niche patient and professional audiences using the ideal mix of media touchpoints and spend across all relevant channels.

Media Activation& Management

From partner selection, negotiation, and contracting to ongoing testing and optimization.

Integrated Measurement & Reporting

We connect media efforts to high-value digital conversions and brand goals.

Results
Driven

THE MOST KNOWLEDGEABLE HEALTHCARE DIGITAL MEDIA AGENCY

“CPM made a very strong impression right from the first All-Agency planning meeting as strategic contributors.They were consistently the most prepared agency on the roster and really made an impact on the brand’s overall marketing results.”

THE BEST MANAGED HEALTHCARE DIGITAL MEDIA AGENCY

“Our working partnership with CPM has been extremely beneficial for our brand growth and marketing success and an overall very positive experience. In particular, their senior leadership pays close personal attention to the account and responds in a timely manner to a myriad of requests, large and small. We recommend them wholeheartedly to anyone looking for a specialized healthcare media agency.”

THE MOST COLLABORATIVE AND DEDICATED HEALTHCARE DIGITAL MEDIA AGENCY

“This team makes this look easy, but this was a big lift…there were many weeks of thoughtful collaboration in the creation of a laser-focused plan, complete with segmentation lists, as well as developing and launching the display media and metrics.”

THE MOST RATE-DISEASE-SPECIALIZED HEALTHCARE DIGITAL MEDIA AGENCY

“Prior to working with CPM, we already had an impressive database of patients as our organization has been actively interfacing with the community for almost 20 years, and yet over 80% of the CPM generated outreach responses were new to us! In just the pilot, CPM’s outreach programs achieved double our planned response rates- not an easy achievement in rare disease."

Client
Experience

Years of experience and refined application.

Get In Touch

Ready to leverage our media expertise?

Healthcare & Pharma Media Experts